Which of the following is an example of informational advertising?
A) Volkswagen famed "Drivers Wanted" campaign
B) Pringles campaign with the tagline "Once You Pop, the Fun Don't Stop"
C) KFC's fast-food range that it claims to be "Finger Lickin' Good"
D) The California Milk Processor Board's famous "Got Milk" campaign
E) Excedrin's ads that claim it stops the toughest headache
Correct Answer:
Verified
Q4: Comparative advertising works best when _.
A) it
Q6: _ aims to create liking, preference, conviction,
Q7: _ aims to convince current purchasers that
Q13: Which of the following conditions necessitates that
Q22: According to researchers, which of the following
Q24: _ is finding the most cost-effective media
Q28: TV advertising is considered to be particularly
Q30: The number of different persons or households
Q31: Which of the following is generally acknowledged
Q34: _ refers to simple exaggerations in advertisements
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