The "Got Milk" campaign was intended to boost the sagging milk consumption among Californians in the 1990s. The campaign ads highlighted the inconvenience of running out of milk when intended to be used with certain foods, such as cookies or muffins, advising consumers to stock up on milk to avoid such inconveniences. The "Got Milk?" campaign an example of ________.
A) informational advertising
B) reminder advertising
C) institutional advertising
D) comparative advertising
E) reinforcement advertising
Correct Answer:
Verified
Q2: _ aims to stimulate repeat purchase of
Q4: Comparative advertising works best when _.
A) it
Q6: _ aims to create liking, preference, conviction,
Q7: _ aims to convince current purchasers that
Q8: Which of the following is an example
Q22: According to researchers, which of the following
Q28: TV advertising is considered to be particularly
Q30: The number of different persons or households
Q31: Which of the following is generally acknowledged
Q34: _ refers to simple exaggerations in advertisements
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