What is the gross rating points (GRP)for a media schedule that reaches 60 percent of homes with an average exposure frequency of 4 and impact of 1.5?

Question

Quizplus · Accepted Answer

The formula to calculate GRP is: Reach x Average frequency.

Given that the media schedule reaches 60 percent of homes with an average exposure frequency of 4, we can calculate the GRP as follows:

GRP = 60% x 4 = 240

Therefore, the answer is D) 240.

What Is the Gross Rating Points (GRP)for a Media Schedule