What is the weighted number of exposures of a media schedule that reaches 80 percent of the target audience, with an exposure frequency of 4 and impact value of 2?

Question

Quizplus · Accepted Answer

Weighted number of exposures = Reach x Frequency x Impact Value 
Given:
Reach = 80%
Frequency = 4
Impact Value = 2

Weighted number of exposures = 0.8 x 4 x 2 = 6.4 
Rounding up to the nearest integer, we get 6.4 ≈ 7

Therefore, the total weighted number of exposures needed to reach 80% of the target audience is 7 for every individual in the target audience.

To find the total weighted number of exposures for the entire target audience, we multiply this by the size of the target audience:

Total weighted number of exposures = 7 x Size of target audience

We can't solve the problem without knowing the size of the target audience.

What Is the Weighted Number of Exposures of a Media