The popular music talent show, American Idol, has been generally acknowledged as the most profitable TV series in U.S. history, in terms of advertising and merchandising revenue. Major sponsors of the show include Coca-Cola, AT&T Wireless, and iTunes, among many others. Cups bearing the logo of Coca-Cola were a prominent prop found on the show's judges' tables. The show also urged viewers to vote for contestants using AT&T sms services. Contestants were routinely shown rehearsing for their performances with the help of Apple iPods. Which of the following advertising practices is apparent in this example?

Question

Quizplus · Accepted Answer

The advertising practice apparent in this example is product placement, as brands such as Coca-Cola, AT&T Wireless, and iTunes are prominently featured in the show through their products or logos being visible onscreen.

The Popular Music Talent Show, American Idol, Has Been Generally