Pepe Homes manufactures a range of bathroom accessories and fittings that include bath-tubs, shower stalls, etc. While deciding on an effective advertising media vehicle for its planned advertising campaign, the marketing department decides that its advertising objectives would be best achieved if they used a medium that would portray their brand as prestigious and a symbol of luxury. To this effect, the medium should offer the marketers a high degree of audience selectivity and high-quality reproduction. Which of the following advertising media would best serve the advertising purposes of Pepe Homes?

Question

Quizplus · Accepted Answer

Magazines would be the best choice as they offer high-quality reproduction and a high degree of audience selectivity. Magazines also offer the ability to target specific demographics, making it easier for Pepe Homes to reach their target audience of luxury consumers. Outdoor media, radio, and newspapers do not offer the same level of audience selectivity or high-quality reproduction as magazines. TV advertising can be expensive and may not fit within Pepe Homes' advertising budget.

Pepe Homes Manufactures a Range of Bathroom Accessories and Fittings