________ represents the proportion of company advertising of a product to all advertising of that product.

Question

Quizplus · Accepted Answer

Share of voice represents the proportion of company advertising of a product to all advertising of that product. Share of wallet refers to the percentage of a customer's total spending that goes to a particular company or product, share of mind refers to the level of awareness and consideration a brand has with customers, share of market refers to a company's percentage of total sales in a specific industry, and share of cost refers to the percentage of total operating costs that a particular product or business unit incurs.

________ Represents the Proportion of Company Advertising of a Product