Which of the following is a disadvantage of using Web for interactive marketing?
A) Consumers can effectively screen out most messages.
B) An average customer spends very little time on Internet.
C) Internet selling and advertising is costlier than other advertising media.
D) It is unable to create long-term marketing assets.
E) Online marketing limits the possibilities of personalization.

Question

Quizplus · Accepted Answer

Consumers have the power to block pop-ups, ignore banner ads, and delete emails without ever engaging with the message. This makes it difficult for marketers to ensure that their message is reaching their target audience.

Which of the Following Is a Disadvantage of Using Web