Which of the following is a disadvantage of direct marketing?
A) invasion of privacy
B) inability to build brand awareness
C) low chances of customers avoiding messages
D) inability to control marketing communication
E) inability to maintain information security

Question

Quizplus · Accepted Answer

Direct marketing often requires personal information from customers, which can lead to concerns about invasion of privacy. This can result in negative perceptions of the brand and damage to the customer relationship.

Which of the Following Is a Disadvantage of Direct Marketing