Which of the following is NOT one of the advantages of direct mail?
A) The cost per thousand is lower than for mass media.
B) It permits target market selectivity.
C) It can be personalized.
D) It allows early testing and response measurement.
E) It is flexible.

Question

Quizplus · Accepted Answer

The statement "The cost per thousand is lower than for mass media" is false. Direct mail can actually be more expensive than some forms of mass media advertising, such as television or radio ads.

Which of the Following Is NOT One of the Advantages