Greta is attempting to get as many orders as possible. Which direct marketing tool is generally associated with the highest order response rate?
A) e-mail to an internal company list
B) direct mail to an internal company list
C) e-mail to a general list
D) direct mail to a general list
E) banner advertising on the company's Web site

Question

Quizplus · Accepted Answer

Direct mail to an internal company list is generally associated with the highest order response rate because the recipients are already familiar with the company and its offerings, increasing the likelihood of a positive response.

Greta Is Attempting to Get as Many Orders as Possible