Which of the following is a factor considered when a customer is evaluated based on the RFM formula?
A) the amount of time passed after the customer's last visit
B) the product categories purchased by the customer
C) the mode of payment used by the customer
D) the location from which the customer has bought goods
E) the type of feedback provided by the customer

Question

Quizplus · Accepted Answer

The RFM formula (Recency, Frequency, Monetary) primarily considers three factors: how recently the customer made a purchase, how often they make purchases, and how much money they spend. The amount of time passed after the customer's last visit is a key factor in evaluating recency. The other options listed are not typically considered inthe RFM formula.

Which of the Following Is a Factor Considered When a Customer