In ________, marketers bid in a continuous auction on search terms that serve as a proxy for the consumer's product or consumption interests.
A) paid searches
B) pop-up advertising
C) display advertising
D) banner marketing
E) micro-advertising

Question

Quizplus · Accepted Answer

The description given in the question perfectly matches paid searches or pay-per-click (PPC) advertising where marketers bid on search terms related to their products or services. The higher the bid, the higher the placement of their ad in search engine results pages. This type of advertising is considered more targeted as it reaches people who are already interested in a particular product or service. Pop-up advertising, display advertising, banner marketing, and micro-advertising are different types of digital advertising, each with their own unique features and purposes.

In ________, Marketers Bid in a Continuous Auction on Search