All the PR benefits a firm receives without having directly paid for anything is called ________ media.
A) earned
B) open
C) passive
D) inherent
E) internal

Question

Quizplus · Accepted Answer

Earned media refers to the publicity gained through promotional efforts other than paid media. This includes media coverage, social media mentions, customer reviews, and influencer endorsements. Earned media is valuable for companies as it can increase brand recognition and credibility.

All the PR Benefits a Firm Receives Without Having Directly