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Aldoor, a Smart Phone Manufacturer, Understands That Word-Of-Mouth Marketing Is

Question 56

Multiple Choice

Aldoor, a smart phone manufacturer, understands that word-of-mouth marketing is an important aspect in the success of a product. It promotes discussions about the product both online and offline. Certain loyalists, who have good knowledge about smart phones, act as key participants in such discussions. They help others sort out the problems and provide suggestions to those who want to buy smart phones. These individuals can be called ________.


A) intuiters
B) buzzers
C) bridges
D) connectors
E) mavens

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