Value delivery process can be divided into three phases, out of which "choosing the value" implies _______, which is the essence of strategic marketing.
A) segmentation, developing, and delivering
B) targeting, positioning, and communicating
C) targeting, positioning, and delivering
D) segmentation, targeting, and positioning
E) researching, developing, and delivering

Question

Quizplus · Accepted Answer

Segmentation, targeting, and positioning are the three phases involved in the value delivery process, with "choosing the value" being a part of the targeting and positioning phase. This involves selecting the target market segments and positioning the product or service to meet the needs and preferences of the target customers, which is the essence of strategic marketing. Therefore, option D is the correct answer.

Value Delivery Process Can Be Divided into Three Phases, Out