James Frank has been put in charge of gathering marketing intelligence, disseminating it within his organization, and eventually directing action on the information. Mr. Frank's task is best described as part of the ________.
A) market-sensing process
B) new-offering realization process
C) customer acquisition process
D) customer relationship management process
E) fulfillment management process

Question

Quizplus · Accepted Answer

James Frank's task of gathering marketing intelligence, disseminating it within his organization, and directing action on the information is part of the market-sensing process. This process involves gathering information about the market, customers, and competitors, and disseminating it within the organization to inform decision-making and strategy development.

James Frank Has Been Put in Charge of Gathering Marketing