A standardized marketing mix involves ________.
A) adopting the strategy that best fits a given target market
B) consistently using the communication and distribution channels that entail the lowest costs
C) adjusting the product to suit market preferences
D) changing the features of the product to accommodate the host country
E) changing only the communication message to suit the different target markets

Question

Quizplus · Accepted Answer

A standardized marketing mix involves consistently using the communication and distribution channels that entail the lowest costs, regardless of the target market or country. The product remains the same, as well as the communication message, pricing, and distribution channels. This strategy allows for economies of scale and can be cost-effective for companies.

A Standardized Marketing Mix Involves ________