In an adapted marketing mix, the company ________.
A) ensures that uniform practices are adopted across countries
B) focuses more on brand image than consumer preferences
C) ignores differences in the legal environment
D) ensures the lowest cost marketing program is adopted
E) tailors the marketing programs to each target market

Question

Quizplus · Accepted Answer

In an adapted marketing mix, the company tailors the marketing programs to each target market, which means that they consider the differences in consumer preferences, legal environment, and other factors in each market. This approach is more effective than using a uniform marketing mix across countries.

In an Adapted Marketing Mix, the Company ________