When forces for global integration are low and forces for national responsiveness are high, a strategy that ________ makes sense.
A) treats the world as a single market
B) views the marketplace as completely homogeneous
C) treats the world as a portfolio of national opportunities
D) standardizes all elements of the marketing mix
E) facilitates a straight extension

Question

Quizplus · Accepted Answer

When forces for global integration are low and forces for national responsiveness are high, treating the world as a portfolio of national opportunities makes sense. This strategy involves adapting products, services, and marketing strategies to the specific needs and wants of each country or region instead of trying to create a one-size-fits-all solution. This approach allows for tailoring to local tastes, preferences, regulations, and cultural norms.

When Forces for Global Integration Are Low and Forces for National