When forces for global integration are high and forces for national responsiveness are weak, which of the following strategies makes most sense?
A) segment consumers on a regional basis
B) tailor the product on a city-by-city basis
C) treat the world as a heterogeneous market
D) treat the world as a single market
E) treat the world as a portfolio of national opportunities

Question

Quizplus · Accepted Answer

When forces for global integration are high and forces for national responsiveness are weak, it makes the most sense to treat the world as a single market. This means that the company should focus on standardizing their products and marketing strategies across different regions and countries to achieve economies of scale and cost-efficiency. This approach works best for products that have universal appeal and are not highly sensitive to local customs or cultural differences.

When Forces for Global Integration Are High and Forces for National