If a company adapts or changes both the product and the communications, the company engages in a process called ________.
A) straight extension
B) product reinvention
C) product adaptation
D) dual adaptation
E) full adaptation

Question

Quizplus · Accepted Answer

The process where a company adapts both its product and communication strategies to fit the local market is called dual adaptation. This involves making changes to the product itself as well as adapting advertising, packaging, and other marketing tactics to appeal to the local audience. Straight extension means introducing the same product in the new market without any changes. Product reinvention means starting from scratch and creating a new product for a new market. Product adaptation means adapting the product for the local market without any changes to communication strategies. Full adaptation is not a commonly used term in marketing.

If a Company Adapts or Changes Both the Product and the Communications