Straight extension of the product means ________.
A) introducing the product to the foreign market without any changes to the product
B) introducing the product to the foreign market with minor changes to the product
C) introducing the product to the foreign market with major changes to the product
D) introducing a customized product to the foreign market with a new marketing strategy
E) introducing a customized product to the foreign market with existing marketing strategy

Question

Quizplus · Accepted Answer

Straight extension of the product refers to introducing the product to the foreign market without any changes to the product. It is a commonly used strategy when the company believes that the existing product will be successful in the new market without any modifications.

Straight Extension of the Product Means ________