For the launch of "Trema," your company's new pocket organizer that can also be used as a cell phone, the CMO has decided that the product can be launched in international markets without any changes in its features or the marketing strategy. This introduction can described as a ________.

Question

Quizplus · Accepted Answer

A straight extension is when a company introduces a product in a foreign market without any changes in its features or marketing strategy. This is the case with the launch of Trema in international markets. Dual adaptation involves both changing the product and the marketing strategy to fit the local market, product adaptation involves changing the product to fit the local market, forward invention involves creating a new product for a new market, and backward invention involves adapting an existing product for a new market.

For the Launch of "Trema," Your Company's New Pocket Organizer