The penetrated market is the set of consumers who have an interest in a market offer but do not have the accessibility.

Name: The penetrated market is the set of consumers who have an interest in a market offer but do not have the accessibility.
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Question

Quizplus · Accepted Answer

The definition of a penetrated market is incorrect. A penetrated market refers to the set of consumers who have already purchased or used a market offer. The definition given in the question is more related to the concept of an untapped market.

The Penetrated Market Is the Set of Consumers Who Have