Question 1

Which of the following is the largest contributor to global warming, contributing almost a quarter of the carbon dioxide in the environment?

Accepted Answer

Electrical power plants are responsible for almost a quarter of the carbon dioxide in the environment, making them the largest contributor to global warming. While transportation, industrial production facilities, and aerosol cans also contribute to carbon emissions, they do not contribute to the same extent as power plants. Rural cooking fires are also a significant source of carbon emissions, but they do not contribute as much as other sources in more industrialized areas.

Question 2

Each society contains ________, groups with shared values emerging from their special life experiences or circumstances.

Accepted Answer

Subcultures are groups with shared values emerging from their special life experiences or circumstances. Stakeholders refer to individuals or groups who have an interest or "stake" in a particular organization or issue, cliques refer to exclusive groups within a larger social group, consumer bundles refers to a collection of products or services sold together as a package, and behavioral niches refer to specific roles or functions performed by organisms in their ecosystem.

Question 3

________ beliefs and values are passed from parents to children and reinforced by social institutions-schools, churches, businesses, and governments; they are very difficult to change.

Accepted Answer

Core beliefs and values are deeply ingrained in individuals and are often passed down through generations, making them difficult to change. They shape a person's worldview and guide their attitudes and behaviors. Transient beliefs and values are more temporary and can shift with changing circumstances or experiences, while secondary beliefs and values are less central and may be influenced by external factors. Protected beliefs and values may be shielded from criticism or scrutiny, while variable beliefs and values may change frequently or be influenced by a variety of factors.

Question 4

According to the 2000 Census, which of the following is the largest group in the United States?

Accepted Answer

According to the 2000 Census, the largest group in the United States was Whites, with a population of 194.5 million. Hispanics were the second-largest group with a population of 35.3 million. African Americans were the third-largest group with a population of 34.7 million. Chinese Americans and Asian Indians were not in the top three largest groups according to the 2000 Census.

Question 5

In the U.S., consumer expenditures on homes and big ticket items tend to slacken during recessions because ________.

Accepted Answer

Consumers tend to have a higher debt-to-income ratio during recessions, which means they are more likely to have existing debts and may be less willing or able to take on more debt by purchasing big ticket items or homes. This leads to a slackening of consumer expenditures on these items during recessions.

Question 6

People vary in their views of society and their consumption patterns often reflect their social attitudes. ________ are a major market for movies, music, surfing, and camping.

Accepted Answer

The term "escapers" implies a desire to escape from society and its norms, and engage in activities that provide a break from societal pressures. These activities, such as watching movies, listening to music, surfing, and camping, allow escapers to disconnect from their daily routines and obligations. Therefore, they are likely to be a major market for these types of leisure and entertainment products.

Question 7

People vary in their views of society and their consumption patterns often reflect their social attitudes. ________ usually eat, dress, and live well.

Accepted Answer

Makers are individuals who view society as being fair and just, and believe that hard work and dedication can lead to success. They tend to be optimistic and confident, and often value high-quality goods and experiences. As a result, they are more likely to eat, dress, and live well.

Question 8

Which of the following is likely to occur during economic downturns?

Accepted Answer

During economic downturns, unemployment tends to increase and income levels decline, which leads to a decrease in the purchasing power of the people. As a result, people tend to spend less in general, and consumption of necessary goods may also decline as people try to save money.

Answer: B
 During economic downturns, people tend to cut back on their spending, particularly on non-essential or luxury items. As a result, consumption of necessary goods may also decline.

Question 9

Today, corporations need to make sure that they are good corporate citizens and that their consumer messages are honest in order to positively align themselves with consumers' ________.

Accepted Answer

The answer of Today, corporations need to make sure that...

Question 10

Which of the following elements of sociocultural environment can be associated with the growing demand for "social surrogates" like social networking sites, television, etc?

Accepted Answer

Views of others can impact the demand for social surrogates, as the need for social connection and interaction with others is a common human desire. With social networking sites and other forms of media, individuals can create and maintain relationships with others, even when physically distant. Additionally, societal views on the importance of being constantly connected and engaged with others can drive the desire for social surrogates.

Question 11

Firms find "reverse innovation" advantage by ________.

Accepted Answer

Reverse innovation refers to the process of creating innovative products or services in developing countries and then distributing them globally. Choice C is the only option that aligns with the definition of reverse innovation. Introducing a commodity in a developing country and then distributing it globally allows firms to tap into new markets, reach a new audience and often at a lower cost due to the lower cost structure of the developing country.

Question 12

Which of the following is true about the growth of the Hispanic population in the U.S.?

Accepted Answer

According to the article, Hispanics are the fastest growing consumer group in the U.S. This is supported by the statement "Hispanics are projected to account for more than half of the growth in the nation's population between 2016 and 2026."

Question 13

In response to the U.S. income distribution trend toward ________, Levi-Strauss introduced premium Levi's Capital E line to upscale retailers and the economy Levi Strauss Signature line to mass-market retailers.

Accepted Answer

Levi-Strauss introduced both a premium line for upscale retailers and an economy line for mass-market retailers, indicating a response to a trend of income distribution that includes both low and high incomes.

Question 14

The three largest subgroups of the Hispanics in the U.S. are ________, ________, and ________.

Accepted Answer

According to the Pew Research Center, the three largest subgroups of Hispanics in the U.S. are Mexican, Puerto Rican, and Cuban.

Question 15

________ refer to groups of individuals who are born during the same time period and travel through life together.

Accepted Answer

Cohorts refer to individuals who are born during the same time period and share common experiences and characteristics as they age. Populations, clans, societies, and ethnic groups are different concepts that do not specifically refer to individuals born during the same time period.

Question 16

Which of the following economies provide limited opportunities to international marketers to develop product sales?

Accepted Answer

Subsistence economies are mostly self-sufficient and provide limited opportunities to international marketers to develop product sales as there is little or no market for luxury or non-essential goods. These economies focus on producing for their own consumption rather than for trade or export.

Question 17

Which of the following would be the best illustration of a secondary belief or value?

Accepted Answer

Option D, "belief in getting married early," is a more specific belief within the broader belief system of "belief in getting married." This specificity makes it a secondary belief as opposed to a primary belief like "belief in honesty" or "belief in hard work," which are more general and not subject to further specification.

Question 18

By 2010, projections indicate that the largest category of households will be composed of ________.

Accepted Answer

According to the passage, "By 2010, projections indicate that the largest category of households will be composed of childless married couples and empty nesters." Therefore, choice A is the correct answer.

Question 19

People vary in their views of society and their consumption patterns often reflect their social attitudes. ________ usually live more frugally, drive smaller cars, and wear simpler clothing.

Accepted Answer

The answer of People vary in their views of society...

Question 20

The traditional household consists of ________.

Accepted Answer

The traditional household is typically composed of a husband, wife, and children, sometimes with the addition of grandparents. This structure has been predominant in many cultures and societies throughout history.

Quiz 3: Collecting Information and Forecasting Demand