Companies provide rewards to customers who buy often and in substantial amounts. These reward schemes are referred to as ________.
A) benefit programs
B) frequency programs
C) satisfaction programs
D) profitability programs
E) quality programs

Question

Quizplus · Accepted Answer

The question describes rewards provided to customers who buy often and in large amounts, which are referred to as frequency programs. Option A, benefit programs, is too broad and could encompass any type of benefit offered by a company. Option C, satisfaction programs, refers to programs aimed at measuring and improving customer satisfaction levels, which is not the focus of the question. Option D, profitability programs, describes programs aimed at increasing a company's profits, which may or may not involve rewarding customers. Option E, quality programs, describes programs aimed at ensuring the quality of a company's products or services, which is not directly related to rewarding customers for frequent purchases.

Companies Provide Rewards to Customers Who Buy Often and in Substantial