Using the information in his company's ________ lets a telemarketer respond to customer inquiries more effectively because he or she can see a total picture of the customer relationship.
A) data warehouse
B) call back list
C) call rejection list
D) bibliographic database
E) customer-value hierarchy

Question

Quizplus · Accepted Answer

A data warehouse is a centralized repository of integrated data from a variety of sources. It allows the telemarketer to access all relevant information about the customer, including purchase history, demographics, preferences, and communication history, which helps them respond to customer inquiries more effectively. Call back lists, call rejection lists, bibliographic databases, and customer-value hierarchies are not designed to provide a comprehensive view of customer relationships.

Using the Information in His Company's ________ Lets a Telemarketer