2Wheels conducts exhaustive customer surveys to discover customer preferences and attitudes towards the brand. Sally uses cluster analysis to classify the data and help the company determine the trends in the information. Sally is using the technique of ________.
A) data management
B) data marketing
C) data governance
D) data accumulation
E) data mining

Question

Quizplus · Accepted Answer

Sally is using cluster analysis, which is a technique used in data mining to classify and analyze data. Therefore, the correct answer is data mining. Data management, data marketing, and data governance are broad categories that may involve various techniques, but not specifically cluster analysis. Data accumulation is simply the act of collecting data, and doesn't involve any analysis or classification.

2Wheels Conducts Exhaustive Customer Surveys to Discover Customer Preferences and Attitudes