The skillful use of ________ has made catalog house Fingerhut one of the nation's largest direct-mail marketers.
A) everyday low prices
B) expanded home delivery options
C) database marketing
D) under-the-line promotions
E) retailer alliances

Question

Quizplus · Accepted Answer

The use of database marketing has helped Fingerhut become a successful direct-mail marketer. By collecting and analyzing consumer data, they can better target their marketing efforts and personalize their offers to individual customers.

The Skillful Use of ________ Has Made Catalog House Fingerhut