In which of the following cases is building a database worthwhile for the company?
A) Clare's creates personalized sculptures for special occasions.
B) Sales of Clarity soap have fallen over the past few months in all regions.
C) 2Wheels sells its most profitable products to repeat customers.
D) Uncle Jim's sells its range of snacks in stores throughout the country.
E) Ready-to-wear clothes brand Zeep targets the teen and tween market throughout the U.S.

Question

Quizplus · Accepted Answer

Building a database would be worthwhile for 2Wheels as it sells its most profitable products to repeat customers, and a database can help the company maintain and analyze its customer information to improve loyalty and sales.

Answer: E 
 Building a database would be worthwhile for Zeep as it targets the teen and tween market throughout the U.S., and a database can help the company maintain and analyze its customer information to improve targeting and sales.

The other options may not require building a database as they do not have a significant repeat or target customer base, or they may have other effective methods of maintaining customer information.

In Which of the Following Cases Is Building a Database