According to the VALS segmentation system, ________ are successful, sophisticated, active, "take-charge" people with high self-esteem. Their purchases often reflect cultivated tastes for relatively upscale, niche-oriented products and services.
A) innovators
B) thinkers
C) achievers
D) experiencers
E) believers

Question

Quizplus · Accepted Answer

Innovators are described as successful, sophisticated, active, "take-charge" people with high self-esteem, and their purchases often reflect cultivated tastes for upscale, niche-oriented products and services.

According to the VALS Segmentation System, ________ Are Successful, Sophisticated