According to the VALS segmentation system, ________ are considered to be trendy and fun-loving people who are resource-constrained. They favor stylish products that emulate the purchases of those with greater material wealth.
A) strivers
B) survivors
C) experiencers
D) makers
E) believers

Question

Quizplus · Accepted Answer

According to VALS segmentation system, strivers are described as trendy and fun-loving people who often have lower incomes and are resource-constrained. They are likely to choose products that emulate the purchases of those with greater material wealth, while also seeking products that enhance their social status. Therefore, the best choice for this question is A) strivers.

According to the VALS Segmentation System, ________ Are Considered to Be