A hardware store is interested in reaching people who are characterized by the VALS system as being practical, down-to-earth, and self-sufficient, who like to work with their hands, or the ________ category.
A) believers
B) strivers
C) survivors
D) experiencers
E) makers

Question

Quizplus · Accepted Answer

The VALS category that best describes individuals who are practical, down-to-earth, and self-sufficient and enjoy working with their hands is the "makers" category. Makers are characterized as practical problem-solvers who enjoy hands-on projects and DIY activities. Therefore, the hardware store's target audience would fall into the makers category.

A Hardware Store Is Interested in Reaching People Who Are