According to the VALS segmentation system, ________ are conservative, conventional, and traditional
People with concrete beliefs. They prefer familiar, U.S.-made products and are loyal to established brands.
A) survivors
B) strivers
C) believers
D) makers
E) innovators

Question

Quizplus · Accepted Answer

According to the VALS segmentation system, believers are characterized as conservative, conventional, and traditional with concrete beliefs. They prefer familiar, U.S.-made products and are loyal to established brands, matching the description given in the question. The other VALS segments (survivors, strivers, makers, and innovators) do not share all of these characteristics.

According to the VALS Segmentation System, ________ Are Conservative, Conventional