According to the VALS segmentation system, ________ are successful, goal-oriented people who focus on career and family. They favor premium products that demonstrate success to their peers.
A) thinkers
B) innovators
C) achievers
D) believers
E) experiencers

Question

Quizplus · Accepted Answer

According to the VALS segmentation system, Achievers are successful, goal-oriented people who focus on career and family. They favor premium products that demonstrate success to their peers. Thinkers are motivated by ideals and tend to be mature, reflective, and informed. Innovators are very active consumers and tend to be on the leading edge of change. Believers are motivated by ideals and tend to be conservative and conventional. Experiencers are motivated by self-expression and tend to be young, enthusiastic, and impulsive consumers.

According to the VALS Segmentation System, ________ Are Successful, Goal-Oriented