Christian Louboutin is a footwear designer who launched his line of high-end women's shoes in France in 1991. The brand caters to an elite clientele whose satisfaction with the brand has always been evident. Apart from being high-end, Louboutin footwear signifies power in elite social circles. Celebrities are often seen sporting "Loubs" at special occasions, such as movie premieres. This has resulted in people associating Louboutin footwear with class and power. In accordance with the brand asset valuator model, which of the following components of brand equity has Louboutin fulfilled in the given scenario?
A) knowledge
B) energized differentiation
C) esteem
D) advantage
E) presence
Correct Answer:
Verified
Q1: The American Marketing Association defines a _
Q2: When a marketer expresses his or her
Q5: When a consumer expresses thoughts, feelings, images,
Q7: According to brand asset valuator model, leadership
Q8: According to the brand asset valuator model,
Q9: Identify the four pillars of brand equity,
Q11: _ is the differential effect that brand
Q15: Brand _ is the added value endowed
Q18: The challenge for marketers in building a
Q19: Branding is _.
A) all about creating unanimity
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