With respect to the "six brand building blocks," ________ describes the relationship customers have with the brand and the extent to which they feel they're "in sync" with it.
A) brand imagery
B) brand judgment
C) brand resonance
D) brand salience
E) brand performance

Question

Quizplus · Accepted Answer

Brand resonance is the brand building block that describes the relationship customers have with the brand and the extent to which they feel they are "in sync" with it. It includes dimensions such as behavioral loyalty, attitudinal attachment, sense of community, active engagement, and emotional connection. Brand imagery refers to the brand's visual and sensory aspects, brand judgment refers to consumer's opinions about the brand's quality and credibility, brand salience refers to the brand's ability to stand out and be noticed, and brand performance refers to the brand's functional benefits and attributes.

With Respect to the "Six Brand Building Blocks," ________ Describes