With respect to powerful brand elements, ________ is an extremely efficient means to build brand equity. This element functions as a useful "hook" or "handle" to help consumers grasp what the brand is and what makes it special.
A) the tangibility of a product
B) a product's shape
C) a slogan
D) a patent
E) a copyright

Question

Quizplus · Accepted Answer

A slogan is a catchy phrase or tagline that represents a brand's unique value proposition. It serves as a quick and memorable way for consumers to identify and differentiate the brand from its competitors. A well-crafted slogan can create positive associations with the brand, increase brand recall, and build brand loyalty. Therefore, a slogan is a powerful brand element that can efficiently build brand equity.

With Respect to Powerful Brand Elements, ________ Is an Extremely