Big Moose Toys is a market pioneer introducing a modern version of Bubble the Moose, a character from an animated television series originally broadcast in the '50s and '60s. The company's version of Sandy the Flying Squirrel, a character from the show targeted to baby boomers, was a strong success. Since the firm is a market pioneer, it needs to make the new launch strategy for Bubble consistent with the intended ________.
A) pricing
B) product positioning
C) brand extension
D) prototype
E) fad

Question

Quizplus · Accepted Answer

As a market pioneer, Big Moose Toys needs to ensure that the new launch strategy for Bubble the Moose is consistent with the intended product positioning. This means that the company needs to consider how they want consumers to perceive the product in relation to its competitors and how it fits into the market overall. Other factors such as pricing and brand extension may also be important, but ultimately, product positioning will have the greatest impact on the success of the launch.

Big Moose Toys Is a Market Pioneer Introducing a Modern