When Heinz introduced EZ Squirt packaging and new colors such as Blastin' Green and Awesome Orange to revitalize consumer buying, the company was modifying the ________.
A) market
B) pricing strategy
C) distribution
D) product
E) competition

Question

Quizplus · Accepted Answer

The introduction of new packaging and colors was a modification to the actual product, which would fall under the product component of the marketing mix.

When Heinz Introduced EZ Squirt Packaging and New Colors Such