When a product is in the maturity stage, the company should most likely consider ________.
A) harvesting the product or market
B) modifying the product, market, or marketing mix
C) divesting the product line
D) liquidating the firm's assets
E) dropping the product from its market offerings

Question

Quizplus · Accepted Answer

In the maturity stage, sales growth tends to slow down, and the product reaches its peak. Therefore, the company should consider modifying the product, market, or marketing mix to stay competitive and extend the product's life cycle. It may involve introducing new features, updating packaging, improving the distribution channel, or targeting a new market segment. Harvesting, divesting, or dropping the product should be considered only after careful evaluations and analysis. Liquidating the firm's assets is not necessary in this stage.

When a Product Is in the Maturity Stage, the Company