Product planners need to consider products and services on three levels. Each level adds more customer value. The most basic level is the ________, which addresses the question, "What is the buyer really buying?"
A) actual product
B) augmented product
C) core customer value
D) co-branding
E) exchange value

Question

Quizplus · Accepted Answer

The core customer value is the most basic level that product planners need to consider, which addresses the question of what the buyer is really buying. The other levels are the actual product (physical attributes), and the augmented product (additional services and benefits). Co-branding and exchange value are not directly related to the levels of product planning.

Product Planners Need to Consider Products and Services on Three