Erica wants to replace her old washing machine with a new one. In order to get the maximum value for her money, she plans to spend substantial time and effort in gathering information and making product comparisons before making the actual purchase. In this instance, Erica is planning to buy a ________ product.
A) convenience
B) unsought
C) specialty
D) shopping
E) exclusive

Question

Quizplus · Accepted Answer

Erica is willing to spend time and effort in gathering information and making product comparisons, which indicates that she is planning to buy a shopping product. Shopping products require more effort in research and comparison before purchase, and are usually more expensive than convenience products.

Erica Wants to Replace Her Old Washing Machine with a New