________ consists of activities undertaken to create, maintain, or change the attitudes and behaviors of target consumers toward an organization.

Question

Quizplus · Accepted Answer

The definition provided is describing organizational marketing, which is focused on shaping consumer attitudes and behavior towards an organization. Social networking refers to the use of social media platforms for marketing purposes, niche marketing focuses on a specific subset of consumers, and puffery refers to exaggerated advertising claims. Organizational learning, on the other hand, refers to the process of gathering and applying knowledge within an organization to improve performance.

________ Consists of Activities Undertaken to Create, Maintain, or Change