Advertising campaigns involving issues ranging from health care, education, and environmental sustainability to human rights and personal safety can be classified under ________.

Question

Quizplus · Accepted Answer

Social marketing involves the use of marketing principles and techniques to promote a social cause or behavior change. Advertising campaigns that aim to raise awareness and change attitudes towards issues such as health care, education, environmental sustainability, human rights, and personal safety fall under this category. Corporate image marketing is focused on building a favorable image of the company or brand, internal marketing targets employees within an organization, place marketing promotes a particular location or destination, and person marketing is centered around promoting an individual.

Advertising Campaigns Involving Issues Ranging from Health Care, Education, and Environmental