After a brief stay at a luxury hotel in Paris, Benjamin Sanders noted that the hotel had kept every promise it made when he booked the room, meeting all his needs. He added that it was a "thoroughly comfortable and opulent experience." According to Young & Rubicam's Brand Asset Valuator, this reflects ________.

Question

Quizplus · Accepted Answer

Brand relevance refers to the extent to which a brand meets the needs of consumers. In this case, the hotel met all of Benjamin Sanders' needs, making the brand highly relevant to him.

After a Brief Stay at a Luxury Hotel in Paris