An increasing number of retailers and wholesalers have created their own ________, also called store brands.

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Private brands, also known as store brands, are created by retailers and wholesalers. This allows them to offer a unique product that is exclusive to their brand and gives them control over their product line. In contrast, manufacturers' brands are created and controlled by the manufacturer and sold through various retailers. National brands are well-known brands that are distributed nationally, while generic brands are unbranded or have minimal branding. Multibrands refer to when a company offers multiple brands in a product category.

An Increasing Number of Retailers and Wholesalers Have Created Their