________ requires finding the major advantages people look for in a product class, the kinds of people who look for each positive aspect of a product, and the major brands that deliver it.
A) Gender segmentation
B) Psychographic segmentation
C) Benefit segmentation
D) Geographic segmentation
E) Age and life-cycle segmentation

Question

Quizplus · Accepted Answer

Benefit segmentation involves understanding the specific benefits or advantages that consumers seek in a product and then identifying the different groups of consumers who are looking for each benefit. By doing so, companies can tailor their marketing efforts to these specific groups and position their brand as the one that delivers the desired benefit.

________ Requires Finding the Major Advantages People Look for in a Product