________ refers to a market-coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer.
A) individual marketing
B) local marketing
C) niche marketing
D) undifferentiated marketing
E) segmented marketing

Question

Quizplus · Accepted Answer

Undifferentiated marketing, also known as mass marketing, assumes that all customers have the same needs and wants and can be satisfactorily served with a single marketing mix. Companies that use this approach develop a product and a marketing program that will appeal to the largest number of buyers.

________ Refers to a Market-Coverage Strategy in Which a Firm